The ranking is based on a global survey of close to 15,000 members of the public conducted in April 2023 in 20 countries on all continents to measure perceptions of the world’s top 100 cities. London has been named the best city brand in the world, followed by New York and Paris. Zurich leads rankings as the best city in the world to work locally, work remotely, invest, and retire, but low familiarity undermines its potential. Dubai proves its reputation as the top city brand in the Middle East, claiming a place in the global top 10.New York and Paris are close behind in 2 nd and 3 rd among 100 cities in the ranking.With a score of 84.6/100, London tops the inaugural Brand Finance City Index, based on a global survey of 15,000.London crowned as the world’s best city brand in a new ranking
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